Rectangle shaped advertising card with coloured drawing of a Bob White, also known as a Quail. The cigarette card issued by the Imperial Tobacco Company of Great Britain and Ireland Ltd. Front of card has an artist's coloured drawing of a Bob White Quail. Back of card says "Game Bird Series: Series of 30: 16 "The Quail" at the top; below describes the Quail and some of the other names it is known by, and its popularity as a game bird. On bottom "Issued by Imperial Tobacco Company of Canada Limited."