After the Centennial Celebrations in 1967, various annual events began to occur in Langley, including a parade and fair. These annual events appeared to garner a public support and interest and became known as "Langley Days." The term "Langley Days" had earlier been used to describe an informal series of events in which Langley citizens were encouraged to shop locally. The Langley Days that emerged after 1967 and prior to the creation of The Langley Days Society, were organized by a committee of the Langley Chamber of Commerce in conjunction with other community organizations. There appeared to be some disagreement as to the role the Chamber of Commerce should play in organizing Langley Days and consequently The Langley Days Society was officially incorporated as a society in 1975. The objectives of the Society were to "assist, foster and develop, community spirit in the Municipality of Langley and the City of Langley" and "to conduct an annual festival to be called 'Langley Days', and such other promotions, events, and festivals as may be deemed desirable from time to time." Predominantly, The Langley Days Society acted as a coordinating body that worked with other organizations, businesses, and people to host Langley Days which were held during the third week of June each year. Charter members of The Langley Days Society included: Kenneth Charles Leaney, Gareth Keyworth, Harold Dunlop Stafford, Tommy Tomlin, Joe Chesney, Margaret Joan Reynard, Bill Blair, Peter McNamara, Vivian Davis, Ted French, Ernie Mowles, Bill Tamm, Mel Pound, Robert Thompson, John Alexander (Jock) MacKinnon, Robert McClelland, Ivy Harris, Dave McClure, Tom Gleig, Cliff Strawson, John Osenton, Bernie Grinstead, Jack Dunham, W. A. Walker, John Kavanaugh, Vern Penner, George Chan, Rotary Club of Langley, Surrey Credit Union, Langley Kinsmen Club, Langley City, Langley Chamber of Commerce, Button'n' Bows Square Dance Club, Trinity Western College, and the Kiwanis Club of Langley. The members who signed the initial constitution of the Society were: Kenneth Charles Leaney, Margaret Joan Reynard, Gordon Harry Berry, John Alexander (Jock) MacKinnon, John Douglas Kavanaugh, and Donalda Jane MacDonald. Events at the Langley Days included the Miss Langley Pageant, races, parades, receptions, refreshments, banquets, and other entertainment opportunities held throughout Langley. By the 1980s, the Society, also known as Langley Days Society, coordinated both Langley Pioneer Days and the Strawberry Festival. Over time, the strawberry trademark became associated with Langley Days and the smiling strawberry became the mascot. Around 1986, the Society was experiencing financial difficulties and winded down its activities.